🚗 Nissan Aims to Boost Global EV Sales and Amplify Production in the U.S.
Nissan Motor on Monday raised its electrified car sales goals and said it would boost power train production in the United States, as it looks to catch up in a segment dominated by newer automakers such as Tesla.
The Japanese automaker was a pioneer in electric vehicles (EVs) with its all-battery-powered Leaf but has struggled alongside many legacy automakers in the face of increasing competition from nimbler new entrants.
Now aims to have electrified vehicles — which include its advanced hybrid e-power cars — make up over 55 percent of global sales by fiscal 2030, up from a previous goal of 50 percent, it said.
The EV mix will increase to 44 percent by fiscal 2026 from an earlier target of 40 percent, Nissan said.
The automaker plans 27 new electrified vehicles by that year, 19 of which will be all-battery EVs, it said in a statement. That compared with its previous plan of 23 electrified vehicles including 15 all-battery EVs.
In addition to EV production at its Smyrna, Tennessee plant, Nissan plans to build electric power trains at its Decherd plant in the same state to help it meet requirements for the Inflation Reduction Act, Chief Operating Officer Ashwani Gupta said on Monday.
The company is looking into adding a second source of batteries produced in the US, he said, which would contribute towards existing supply from Envision AESC. It is confident it will be in compliance with the Act due to the localisation of battery production starting from 2026.
“IRA is challenging, but on the other side, it’s an opportunity to accelerate the competitive electrification,” he said in an online briefing.
It is accelerating its electrification strategy with plans to increase global EV sales and enhance production capabilities in the U.S., aiming for a 60% electrified vehicle mix by 2030.AP News
⚡ Nissan’s Electrification Strategy: Ambition 2030
Nissan’s “Ambition 2030” plan outlines a comprehensive approach to electrification, targeting a 60% electrified vehicle mix globally by 2030. This includes introducing 30 new models, with 16 being fully electric vehicles (EVs), and reducing EV manufacturing costs by 30% through innovations in battery technology and modular manufacturing. The company also aims to increase its U.S. sales by 330,000 units and its Chinese sales by 200,000 units by 2026. Latam Mobility+3The Guardian+3Reuters+3
🇺🇸 Strengthening U.S. Production Capabilities
To support its electrification goals, is enhancing its production capabilities in the United States. The company has secured a significant battery supply deal with SK On, ensuring nearly 100 GWh of high-performance, high-nickel batteries for its next-generation EVs produced at the Canton, Mississippi plant. This partnership underscores Nissan’s commitment to local manufacturing and sustainable mobility. Reuters+3The EV Report+3Electrek+3
🚙 New EV Models and Market Expansion
Nissan plans to launch several new EV models, including the Nissan Ariya and the upcoming Nissan N7, a mid-size sedan produced for the Chinese market. The N7 is expected to be one of the models introduced in the U.S., aligning with Nissan’s strategy to expand its EV offerings in key markets. Wikipedia
📈 Sales Milestones and Future Outlook
Since the launch of the Nissan LEAF in 2010, the company has sold over 1 million EVs globally, marking a significant milestone in its electrification journey. Looking ahead, Nissan aims to further accelerate EV adoption, with plans to introduce 27 new electrified models by 2030, including 19 all-electric vehicles. The Economic Times+3InsideEVs+3Nissan Vehicles at Group1 Motors+3
🏁 Conclusion
Nissan’s ambitious plans to boost global EV sales and amplify production in the U.S. reflect its commitment to sustainable mobility and innovation. With strategic partnerships, new model introductions, and a focus on cost reduction, Nissan is positioning itself to be a significant player in the global electric vehicle market.
